SoundCheck is never out of trouble, and like any tabloid minx, we’re in the papers again. This time, SoundCheck is in a feature by Katie Byrne in the HQ magazine about the most awesome clubs in the capital, of which we are one, of course.
“You’ve gotta love a club night which models its marketing campaign on a leading German supermarket’s ubiquitous discount offers. ‘Und shitloaden funmuzik’ promises the flyers for SoundCheck, and they duly deliver.
“Established by Una Mullally and Sarah Fox, SoundCheck is all about the angles.
“While most nightclubs give you no more than a stamp on your wrist, this pair have wowed their guests with magic shows, make-your-own T-shirt nights and live hip-hop sessions.
“There’s also a free cupcake buffet, two-for-one cocktail deals and a ‘democratic music policy’. ‘We wanted to smash that whole DJ elitism thing,’ explains Mullally. ‘We generally have a resident DJ, a band or two, a blogger or someone like that and a few random heads down to DJ.’
“Bands like Fight Like Apes and Delorentos are regulars, and visitors have included Sigur Rós and Ladyhawke – neatly upping the cool quotient of a club that is already recognised as one of Dublin’s best indie nights.”
Read the full article here.